A brand can publish a strong article, campaign or product announcement and still reach only the people already following it. The communication changes when customers, employees, partners or community members
A press release can help SEO, but not in the simplistic way it is sometimes sold. Publishing a release does not automatically improve a website’s rankings, and distributing hundreds of
Earned media is publicity a brand receives from independent third parties without paying for the placement. It includes news articles, editorial reviews, media interviews, podcast mentions, organic influencer recommendations, customer
A brand can be mentioned thousands of times in a week and still have no clear idea what people actually think about it. Brand sentiment analysis helps fill that gap.
Reactive (PR) communication mainly means responding fast to news at the time, subjects in vogue, journalist contacts, technological changes or other unforecasted circumstances via a comment, an authority figure’s opinion,
When people hear public relations, they often think of press releases, journalists and getting a company mentioned in the news. That is part of PR, but it is only one
A company announces something. A press release goes out. A few days later, the announcement appears in a publication. This is where the confusion usually begins. Was the article simply
Recommended press release length: 300–500 words. If you want the short answer, aim for 300–500 words for most press releases, with 350–450 words being a comfortable working range. That gives
The best time to send a press release is Tuesday through Thursday, between 10 a.m. and 2 p.m. in your target journalist’s local time. For planned launches and announcements, two
A press release is a short, factual document a company or individual sends to journalists to announce something newsworthy. It follows a specific structure, headline, dateline, lead paragraph, supporting information,
